Hawaiian Heat - The New On The Beach collection is here!

New waves, new swim. Only this time, it’s dripping with 90s surf girl cool and made from recycled materials, so you can love the ocean even more than you already do.


Ride out in supportive swim with flattering shapes and sizes made for every body.


Sustainably-crafted designs offer UV protection, so you can turn up the heat and say aloha to nonstop sunshine.


Because all a girl wants is killer swim style – but make it ROXY.


Shop the new On The Beach Hawaiian Heat collection